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216 W. Wolf River Ave
New London, WI 54961
Phone
920-982-2733 - fax 920-982-3112
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WRVC NEWSLETTER
Summer 2008


WRVC Position on
Puppy Mill
Legislation
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Every veterinary clinic works
with breeders. Quite honestly, some are better than others. This has made
for controversy with Wisconsin's recent attempt to pass a “puppy mill” and
“lemon law” bill for virtually all puppies sold. While the original bill
has failed to gain any acceptance, the topic will certainly be readdressed
in the near future with a revised bill.
It seems that virtually all breeders were intimidated by the
proposed legislation. The wording made even the good breeders worry about
the logistics of continuing to breed, as it seemed to favor the buyer and
threaten the breeder with stiff penalties if a puppy had any sort of problem
during the first year of life. Selfishly, the bill was unfair to
veterinarians, too, as it essentially put us in the middle of a no win
situation. All of this has left many clients wonder where we truly stand on
the issue of puppy mills and breeding. |
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I can
clarify this easily in saying we oppose the breeding of any animals for the
sole purpose of profit, without taking into consideration the well-being of
not only the adult breeding animals, but also the future generations of pets
that will follow. Breeding must be done for the purpose of the love and the
betterment of the breed, and there must be an intense concern for the well
being of all of the animals involved in a breeding program. These same
attributes must also apply to those who intentionally breed “designer” or
mixed breeds of a specific combination.
There does need to be legislation that will bring an end to
puppy mills. The buyer does need to be protected, and there needs to be
stiff ramifications for those not doing a good job of breeding. When such
a law is written, however, it also needs to be fair to the good breeders,
and also to the veterinarians, who will be intricately linked to the whole
process. There have been proposals on the table to achieve this, but only
time will tell whether they will gain any acceptance |

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Special points of Interest:
-Breeding must be done for the love & betterment of the
breed
-Hill's Pet Food Company Informed us Prices will be raised
12-13%
-Digital x-ray has greatly improved our service
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One of
our clinic goals for 2008 is to go to digital x-rays for all of our
radiographic services. The clinic recently acquired a digital dental x-ray
system, which has greatly improved our ability to obtain quality, detailed
x-rays of not only individual teeth, but also to do whole mouth x-rays
easily at a reasonable cost. The potential for this is to improve our
services is remarkable. We are already wondering how we got along without
this tool for so long.
Currently, we are also shopping for a system for all of our
x-rays to go digital. These systems are expensive, and they all have their
pros and cons; The selection of the right system for the clinic will take
some time, but when we do go digital, the benefits will be amazing. This
upgrade is an area we are very excited about, and it is part of our
commitment to providing better service to our clients and their pets.
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What's up with Cat care?
| "Statistics have
confirmed that fewer people are taking their cats in for veterinary
care." |
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In
a day when veterinary medicine has advanced to offer the best possible
health care for pets ever, a disturbing trend has become apparent-the number
of times a pet cat visits the veterinarian is on the decline. Statistics
have confirmed that fewer people are taking their cats for veterinary care,
and those that are doing so are going less frequently.
The reasons for this are
many-and one of them is not the need for veterinary care. The change
to every three year vaccination protocols has led many owners to believe
that they do not have to do anything in the “off” years. Many clients do
not mind paying for vaccinations, but they do not see the value in an annual
physical exam, or paying for blood testing that monitors important internal
organ function as a pet gets older. Even fewer see the need for dental care
as a pets oral health deteriorates. This is compounded by the fact that
cats are very stoic animals and to look at them is to, in general, see
contentment. Cats are tricky, though, and a sick one can look as normal as
a healthy one.
Perhaps the veterinary profession is to blame for a lot of
this. Admittedly, we have relied on vaccinations for far to long to get
clients in the door. It is up to us to teach cat owners the value of other
proper forms of care. Truth be told, the most important thing we can do is
to educate our clients about what constitutes a good health care program.
While our profession is worried about the current trends in cat care, it is
also going to be up to us to reverse this trend. Time will tell how well we
can accomplish this. |


There are new faces at
WRVC that we would like to introduce. The clinic recently hired Ashley
Schwartz, a licensed certified veterinary technician with additional
certification in veterinary dentistry. Ashley recently moved to the area after
working in the Twin Cities. Thus far, she has been a wonderful asset to the
clinic, and is currently helping upgrade many of our services and procedures.
The clinic also hired
Carrie Meidam, a local (Manawa raised) who recently graduated form the
Horizon program for veterinary assistants. Carrie is an intelligent, outgoing
person with a passion for working with people and pets. Her energy seems
unlimited, and she has already added a spark to the clinic.
We are proud to have
these two new employees as part of our team. We encourage all of our clients to
welcome them to our practice.

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A person cannot get into a conversation these days without talking about the
soaring energy cost and food prices. Not only is the price of oil out of
control, but our illusion that we can use food for fuel has added insult to
injury in the rising price of food. Dog and cat food are not exempt. The
Hills pet food Co. recently informed us that prices will be raised 12-13%
across the board immediately. It is certain that other food companies will
soon follow suit. Good quality pet foods seem to be expensive enough, and
now they are going up in cost even more. What is a consumer to do?
Here
are a few tips from my point of view. First, feed a good quality diet. The
extra you pay is worth it. Junk food is junk food-inexpensive does not make
it good. Second, do not overfeed your pet. It is estimated that 40% of
pets are overweight. Excess body fat starts out as excess food you paid
for, and it won’t make your pet healthier.
Third, buy in bulk. Clinics need to move inventory too. We have given
discount for larger “stock up” purchases in the past. Most foods will store
for a long time if properly cared for.
Fourth, some brands offer coupons and frequent buyer incentives. The Nurto
company, for one, has a number of nice programs that can help consumers keep
the price down.
Lastly, cut back on what you don’t need. Many people spend money on
inappropriate treats and toys that a pet doesn’t need or benefit from. The
money spent on these items can certainly be directed to something better.
Cost are going up-it is inevitable. Continuing to offer your
pet proper nutrition does not have to be an obstacle, however. It’s like
anything else-with a little planning, anything can work. |


Some clients may remember the
injectable product Proheart®
for heartworm control. It was a six month repositoritory injection for the
prevention of heartworm disease in dogs. The concept was simple– one injection
virtually replaced the need for any other heartworm preventatives. In
Wisconsin, a well timed injection of this product could suffice as the years
heartworm control program.
The product had a couple of short
comings. One was that, unlike the oral products, it had no effect on
intestinal parasites, which is a nice
advantage with Heartguard, Interceptor, and Iverheart. Second, the product was
voluntary recalled by Fort Dodge due to the F.D.A. recording a higher than
normal incidence of injection site reactions. At the time, it seemed like the
product was dead in the water.
This is not so, however, as Proheart® will be reintroduced shortly. For
Wisconsin dogs and their owners, the timing of this is poor given that most
owners already have their heartworm prevention products in line for the year.
Assuming that the product stays around this time, it may play a role for
prevention in 2009. Time will tell whether Proheart® will become a major player
in the heartworm prevention market. For now, it is simply a time to sit back
and observe.

S.A.F.E.
S.A.F.E.
(Stray Animal Fund Endeavor) is a program within the Wolf River Veterinary
clinic which cares for the areas stray cats and dogs. The clinic provides safe,
comfortable housing for strays until they are either claimed by their owners,
or, if unclaimed, placed into our adoption program. Adopted pets are spayed,
neutered, vaccinated, checked for any potential health problems, and their
personalities are assessed prior to their placement in a new home. It is the
goal of S.A.F.E. to do the best we can to give every life a chance. (See
Pets for Adoption page)

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